Building Digital Products
product
strategy
design
Lessons learned from shipping user-focused products that solve real problems.
Creating successful digital products requires more than good design—it demands understanding users and iterating relentlessly.
User Research First
Start with understanding the problem before jumping to solutions. Talk to users early and often.
Iterate Rapidly
Ship early versions, gather feedback, and improve. Perfection is the enemy of progress.
Measure What Matters
Analytics should inform decisions, not drive them. Focus on metrics that align with user value.